Single case 1

Single case

Lenati was engaged to redesign the drive-thru customer experience for Starbucks, starting with primary research and observations of customers in this highly competitive environment. Realizing that speed of service was the #1 customer sticky factor, we created an overall business strategy optimized for throughput, integrated with personalization.

During the project, we developed the overall business strategy, differentiated customer scenarios, and core functional requirements for the new customer experience. We then worked hand-in-hand with Starbucks IT to create technical specs that drove hardware and software selection processes to support functional requirements. We were able to mock-up stores and pilot several platforms to ensure stability and customer-facing benefits.

Throughout the process, we created core competencies around global scale and deployment, including centralized network operations for menu-board configuration and management, digital instrumentation of drive-thru lanes, and access to a proprietary loyalty payment platform. This digital platform enabled a sizable evolution in Starbucks merchandising such as mass price changes, unified SKU management, daypart offers, menuing, and most importantly, the face-to-face engagement of customers and baristas.

By taking the interior café experience outside, we helped create a 20% lift in average ticket, as well as an improved customer experience, resulting in $400 million in new revenue.

Table of Content

Lenati: A fresh perspective on customer insights and market trends which helped us create valuable relationships with our customers.“

Sales & Marketing that measures! - Measures what?

Request a quote

Article by author:

HellaGood.Marketing

HellaGood.Marketing stands as a dynamic force in the digital landscape, offering tailored solutions to catapult your sales and marketing endeavors to unprecedented success. Our agency specializes in a trifecta of industries: gaming, crypto, and eSports, where we bring a wealth of knowledge and a keen understanding of the nuances that define these fast-paced sectors.

With years of experience under our belt, we've honed our expertise to provide comprehensive consulting and implementation services that cater to the unique needs of each client. Whether you're a burgeoning gaming startup looking to carve out your niche in the industry or an established crypto platform seeking to expand your reach, we have the tools, insights, and strategies to help you achieve your goals.

What sets us apart is our unwavering commitment to excellence and innovation. We don't just follow trends; we set them. By staying ahead of the curve and continuously adapting to the evolving landscape of our industries, we ensure that our clients always remain at the forefront of their respective fields.

At HellaGood.Marketing, we understand that success is not just about having a winning strategy; it's also about execution. That's why we offer a full suite of services designed to take your vision from concept to reality. From market research and competitor analysis to campaign planning and execution, we're with you every step of the way, ensuring that your brand stands out in a crowded marketplace.

But our commitment to excellence doesn't end there. We believe in fostering long-term partnerships built on trust, transparency, and mutual respect. When you choose HellaGood.Marketing, you're not just hiring an agency; you're gaining a dedicated team of professionals who are as invested in your success as you are.

So whether you're looking to launch a groundbreaking new product, expand your market presence, or simply take your marketing efforts to the next level, HellaGood.Marketing has the expertise and the passion to help you achieve your goals. Let's embark on this journey together and redefine what success looks like in the digital age.

Updated on: 6 November 2023