Single case 1

Single case

Lenati was engaged to redesign the drive-thru customer experience for Starbucks, starting with primary research and observations of customers in this highly competitive environment. Realizing that speed of service was the #1 customer sticky factor, we created an overall business strategy optimized for throughput, integrated with personalization.

During the project, we developed the overall business strategy, differentiated customer scenarios, and core functional requirements for the new customer experience. We then worked hand-in-hand with Starbucks IT to create technical specs that drove hardware and software selection processes to support functional requirements. We were able to mock-up stores and pilot several platforms to ensure stability and customer-facing benefits.

Throughout the process, we created core competencies around global scale and deployment, including centralized network operations for menu-board configuration and management, digital instrumentation of drive-thru lanes, and access to a proprietary loyalty payment platform. This digital platform enabled a sizable evolution in Starbucks merchandising such as mass price changes, unified SKU management, daypart offers, menuing, and most importantly, the face-to-face engagement of customers and baristas.

By taking the interior café experience outside, we helped create a 20% lift in average ticket, as well as an improved customer experience, resulting in $400 million in new revenue.

Table of Content

Lenati: A fresh perspective on customer insights and market trends which helped us create valuable relationships with our customers.“

Sales & Marketing that measures! - Measures what?

Request a quote

Article by author:

HellaGood.Marketing

HellaGood.Marketing stands as a dynamic force in the digital landscape, offering tailored solutions to catapult your sales and marketing endeavors to unprecedented success. Our agency specializes in a trifecta of industries: gaming, crypto, and eSports, where we bring a wealth of knowledge and a keen understanding of the nuances that define these fast-paced sectors.

With years of experience under our belt, we've honed our expertise to provide comprehensive consulting and implementation services that cater to the unique needs of each client. Whether you're a burgeoning gaming startup looking to carve out your niche in the industry or an established crypto platform seeking to expand your reach, we have the tools, insights, and strategies to help you achieve your goals.

What sets us apart is our unwavering commitment to excellence and innovation. We don't just follow trends; we set them. By staying ahead of the curve and continuously adapting to the evolving landscape of our industries, we ensure that our clients always remain at the forefront of their respective fields.

At HellaGood.Marketing, we understand that success is not just about having a winning strategy; it's also about execution. That's why we offer a full suite of services designed to take your vision from concept to reality. From market research and competitor analysis to campaign planning and execution, we're with you every step of the way, ensuring that your brand stands out in a crowded marketplace.

But our commitment to excellence doesn't end there. We believe in fostering long-term partnerships built on trust, transparency, and mutual respect. When you choose HellaGood.Marketing, you're not just hiring an agency; you're gaining a dedicated team of professionals who are as invested in your success as you are.

So whether you're looking to launch a groundbreaking new product, expand your market presence, or simply take your marketing efforts to the next level, HellaGood.Marketing has the expertise and the passion to help you achieve your goals. Let's embark on this journey together and redefine what success looks like in the digital age.

Updated on: 6 November 2023

How CS2 Promo Codes Work?

CS2 promo codes work straightforwardly. All new players who sign up for an account on the website can get extra bang for their buck by triggering the suggested promotional codes. These offers can be handy since they can get you started for free, extend your playtime, or even increase the starting budget. To get started on the right foot, it is important to not miss out on such offers.

Promo code:HELLA200

Bonus:200% Welcome or Deposit Bonus

Up to $3000

Use Free Promo Code

Promo Code:GAMBLE-CSGO

Bonus:3 cases for Free and a

+5% Cash Deposit Bonus

Use Free Referral Code

Promo code:HELLAGO

Bonus:Instant RooWards access

+ daily, weekly, and monthly bonuses

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

Promo code:HELLAGOOD

Bonus:get 100% Deposit Bonus

up to $1,000 USD

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

Promo Code:TOP100LIST

Bonus:Claim 15% instant rakeback for the first 7 days upon Signup

+ Earn up to 60% Rakeback

Use Free Affiliate Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Promo Code Now

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Referral Code

Promo code:infotoplist

Bonus:Instantly unlock Ace’s Rewards and

get up 50% rakeback + 500 free spins

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Bonus Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Bonus Code

Promo code:hella

Bonus:get up to 40%

back in rewards

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Bonus Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Bonus Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

Promo code:HELLA

Bonus:Get a 3% Bonus for Cashing out,

Best Place to Sell Skins

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

Promo code:HELLA

Bonus:Get 3 free mystery box

and a 5% deposit bonus

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

Promo Code:hella

Bonus:470% deposit bonus up to $1,600

+ 60 Free Spins No Deposit Bonus

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Bonus Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code

INDUSTRY:Gaming

RESULT:First Positions for Affiliate Queries &

Zero Featured Snippets

Use Free Promo Code