Today, we want to share with you a process that we developed at Hella Good Marketing to earn links and visibility and boost organic traffic for our clients. I’m going to talk you the case about SEO Strategy which boost traffic from zero to 100 000 visitors and share key ideas and points which were implemented.
The general points of our SEO Strategy:
No website can stand without a strong backbone. And that backbone is technical SEO.
At the beginning, we focused on opportunities with low competition and decent traffic value. We used Ahrefs to determine traffic value and manual research to gauge competition.
According to this we create SEO analyze with key technical points which need to be fixed and right site structure for great organic results.
The key points from out Technical Part are next:
In case when this all recommendation were implemented we already achieve some great results with our organic traffic.
We boosted SEO traffic from zero to 50,000+ users per month in 4 months.
Link building process is really hard.
Link acquisition is a manual process that is ongoing, forever. My favorite description of link building came from former Googler Matt Cutts, who defined it as “sweat, plus creativity.”
We created our own approach for link acquisition channels which helps our clients to be at the TOP of search engines.
The main tactics, which help us to increase link profile of our clients website and boost organic visibility are next:
But remember: Make your anchor texts natural in each link you build
As a result we achieve next results:
At the end of the year we achieved next results, which looks very attractive and inspiring us to new challenges.
Content drives SEO success.
Creating useful content for your audience is always a sound strategy, but you can take it a step further by being intentional and strategic about the content you publish. We maintained a relentless focus on SEO — creating every page with search, and the opportunities available to us, in mind.
That is why we created useful guidelines for our content strategy – “How to Create Content that is Useful for a Reader and Gains TONS of Featured Snippets from Google (as well as ranks high)?”
REMEMBER: Title should have 100% Answer on User’s query and be in accordance with User’s intent!
3. “Back up” keywords. These essential words are very important and help Google to determine whether your page should be used for a featured snippet or not. Here are some of them:
THE HIGHEST probability that these words help you to get a featured snippets, if you put them:
4) Content. The content itself should be consistent and easy to read.
Tips for content structuring:
5) Images. Always use ALT and TITLE tags for Images. These tags should contain long-tail and secondary keywords.
6) Bulleted lists. If possible, try to combine information into the bulleted list. It is easier for reader and search engine to understand the content this way. And it also brings us more featured snippets.
As we started targeting more competitive terms with useful content which gains featured snippets and earning more visibility, we began seeing significant gains in traffic, eclipsing 100,000 visitors by the end of month 12.
We didn’t use any secret tricks or hacks to grow traffic. Rather, we invested in building quality content, and we implemented various link acquisition strategies to match each stage of the project. As the site grew, so did our expectations and goals.
Informative Industry: Company specialize on provide information to the public or to specific companies, industries or groups of people
INDUSTRY:Health & Rehabilitation
RESULT:Increased ROI by 270%
INDUSTRY:TRAVEL & HOSPITALITY
RESULT:Growth in customer loyalty.